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Politics : Formerly About Advanced Micro Devices

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To: AK2004 who wrote (25070)10/19/1997 5:06:00 PM
From: Bill Jackson   of 1574868
 
Albert; In competition circles this is known as a 'firebreak' strategy. It is more important to prevent AMD from getting a larger margin which would allow debt payments and rampups than for Inetl to make that profit. I estimate that Intel 'burned' around $10-20 for every $1 they denied AMD.To be more precise I would have to cgart the ASP for their processors on the old declining price curve(quarter by quarter) and then make another with the agressive Kill AMD price cuts, and then compare the different areas under those curves. SInce they(Intel) make around 15 times as many CPUs as AMD, they could have ignored AMD completely and still sold the same number of CPUs at higher prices.
Of course the old oil robber barons knew this strategy well, they would often sell kerosine and gasoline at artificially low prices in the territory of a competitor they wanted to destroy, and often did, and then they would buy him out, and up went the prices again.

This whole chapter will attract the FTC and DOJ. It is not like two competitors, each who could supply the whole market competing, as then a meet price strategy is needed to maintain share. This is a definite predatory strategy.

Bill
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