As a kid I tried telling my mom this but she didn't buy it.<g>
Chocolate Milk Helps Student-Athletes Rebound On and Off the Court
WASHINGTON, Sept. 4 /PRNewswire/ -- Whether playing basketball, tennis,
football, soccer, or running cross country, student-athletes face many
important decisions when returning to school this fall. One easy choice they
can make to help them finish strong is reaching for chocolate milk after an
intense game or practice. Some research suggests that chocolate milk's unique
mix of key nutrients can help you refuel and rehydrate after exercise, making
it an ideal post-exercise choice.
Scientists have evaluated chocolate milk as a post-exercise drink and have
identified several reasons why it may be an effective recovery aid: chocolate
milk contains a combination of carbohydrates and protein to help replenish
exhausted muscles after exercise, it provides fluids to assist with
rehydration and it contains "electrolytes" such as potassium and other
minerals like calcium that are lost in sweat.
In a study conducted at Indiana University, researchers found that
endurance cyclists who drank chocolate milk after an intense period of cycling
were able to work out longer and with more power during a second workout
compared to when the same athletes drank a carbohydrate replacement beverage,
and just as long as when they consumed a traditional fluid replacement
beverage.(1)
"The athletes I work with understand the importance of refueling after a
game or practice to help their muscles recover," said sports nutrition expert
Mitzi Dulan, RD, who consults with the Kansas City Chiefs and Royals.
"Chocolate milk has been shown to be just as effective as commercial sports
drinks in helping athletes recover and rehydrate and it has the bonus of
additional nutrients not found in most traditional sports drinks. Plus, my
athletes love the taste."
Milk contains nine essential nutrients including calcium and vitamin D to
maintain bone strength and high-quality protein that helps build muscle when
combined with exercise. The USDA recommends three 8-ounce glasses of lowfat or
fat free milk each day, which provides about half of the protein teenagers
need each day.
Body By Milk MVPs
As athletes who value the importance of good nutrition, NBA All-Star
Dwight Howard, tennis pro Ana Ivanovic and soccer star Jozy Altidore are the
latest celebs to join the Body By Milk(R) campaign, created to encourage teens
to drink three glasses of lowfat or fat free milk everyday, be active and eat
right to stay lean and healthy.
On and off the court, Howard is committed to being healthy and staying
fit. As a leading NBA athlete, he undergoes intense workouts and has a
rigorous schedule but still gets the unique mix of key nutrients he needs to
refuel by drinking chocolate milk after practice.
"To reach your dreams as a pro athlete, I know what it takes -- good
nutrition and excellent fitness," says Orlando Magic center Dwight Howard.
"Being part of the Body By Milk(R) campaign helps me communicate to teens the
importance of making the right choices, like drinking milk since it helps
build muscle and has the unique mix of nutrients to refuel after exercise."
To encourage students to make chocolate milk part of their training
regime, Howard is teaming up with the national Milk Mustache "got milk?" (R)
campaign to launch a 25-city Refuel Your School tour to reward 25 high school
athletic teams for choosing chocolate milk to refuel and rehydrate after that
big game, practice or workout. To kick off the tour, Howard and got milk?(R)
are hosting an honorary pep rally at Howard's alma mater, Southwest Atlanta
Christian Academy, to give students the first look at his new Milk Mustache
ad.
Go Pro For A Day!
In conjunction with the Refuel Your School contest, the Body By Milk(R)
campaign is offering up the VIP experience of a lifetime through the Go Pro
For A Day sweepstakes. From September through November of this year, three
teens will receive a trip for two for a once-in-a-lifetime sports experience
where they can live a day in the life of sports superstars Dwight Howard, Jozy
Altidore or Ana Ivanovic. Fifty second place winners will receive a $250
adidas(R) gift card. Log onto refuel.bodybymilk.com today for a chance
to go pro.
Body By Milk(R) is part of the National Milk Mustache "got milk?(R)"
Campaign, a multi-faceted education program focused on the health benefits of
milk. The campaign is managed by the Milk Processor Education Program
(MilkPEP) in Washington, D.C., which is funded by the nation's milk
processors, who are committed to increasing fluid milk consumption. The
tagline "got milk?(R)" was created for the California Milk Processor Board by
Goodby Silverstein & Partners and is licensed by the national milk processor
and dairy producer groups.
(1) Karp JR, Johnston JD, Tecklenburg S, Mickleborough TD, Fly AD, Stager
JM. Chocolate milk as a post-exercise recovery aid. International
Journal of Sport Nutrition and Exercise Metabolism. 2006;16:78-91
SOURCE Milk Processor Education Program
Contact Information:
Ashley Gilmore, +1-312-988-2320, agilmore@webershandwick.com, for Milk Processor
Education Program
WebSite:
refuel.bodybymilk.com
*** end of story *** |
