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Technology Stocks : Activision....Returns!

ATVI 94.42

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Oct 13 5:00 PM EST

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From: JakeStraw	9/12/2008 7:44:26 AM
	of 1992

Activision Publishing Acquires U.K. Game Developer FreeStyleGames biz.yahoo.com Friday September 12, 5:30 am ET Studio to Focus on Music-Based Games SANTA MONICA, Calif., Sept. 12 /PRNewswire-FirstCall/ -- Further strengthening its development resources and underscoring its commitment to the music-based genre, Activision Publishing, Inc. (Nasdaq: ATVI) today announced that it has acquired FreeStyleGames, a premier U.K.-based video game developer specializing in music-based games. This acquisition represents the latest step in Activision Publishing's strategy to expand its global leadership position in the music-based genre. The company established the genre with the Guitar Hero® franchise, which has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GFK. FreeStyleGames is currently developing localized downloadable content for the Guitar Hero franchise, as well as a yet to be announced new, intellectual property in the music genre.

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