Motorola Introduces Adaptive Media Management to Accelerate Delivery of Next Generation On Demand Experiences
biz.yahoo.com
Friday September 12, 3:00 am ET
New hybrid solid-state server technology and content distribution software enable Video Service Providers to better meet consumer demands as viewing habits shift from 'primetime to my time'
AMSTERDAM, Netherlands, Sept. 12 /PRNewswire-FirstCall/ -- International Broadcast Conference (IBC) -- Motorola, Inc. (NYSE: MOT) today announced enhancements to its on demand portfolio that leverage adaptive media management (AMM). AMM is a technology framework that creates a flexible, cost- effective platform for the delivery of on demand services including video on demand (VOD), time-shifted television and on demand advertising. The platform enables Motorola's video service provider (VSP) customers to adapt rapidly to changing content usage patterns while optimizing storage, streaming and network costs. Subscribers will benefit from increased content choice and greater service reliability.
On demand content libraries are rapidly expanding as VSPs seek to gain competitive advantage by offering consumers greater choice in VOD content and time-shifted TV experiences. At the same time, increased customer choice means that viewership is more widely distributed and traditional concurrency rules no longer apply. Rather than a 'one-size-fits-all' approach to managing and storing content, Motorola's AMM proactively and reactively manages the placement of content within the network and identifies and assigns the most effective streaming and storage technology (DRAM, Flash, Disk and network attached storage (NAS) / storage area networks (SAN)). |
