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Silicon Investor Tops 100 Million Page Views Per Month, Launches Aggressive Membership Advertising Strategy
Business Wire - October 20, 1997 14:00
SAN JOSE, Calif.--(Business Wire)--Oct. 20, 1997--Silicon Investor Inc.
(www.techstocks.com) has grown to become the largest discussion
community on the Web, with more than 70,000 messages posted per week
and more than 2.5 million messages posted to date.
Silicon Investor has achieved a scale and sophistication not thought
possible with Microsoft NT. SI's server farm, consisting primarily of
dual Pentium Pros, handles more than 4 million page views per weekday
and more than 100 million page views per month. All 2.5 million
messages in the SI database are archived and fully searchable.
Investors can use the SI search engine to locate information on widely
followed stocks, Compaq (CPQ), Intel (INTC), Microsoft (MSFT), and Cisco
(CSCO), four bellwether companies followed and discussed by thousands
of members at Silicon Investor. There are currently 3,000 active
discussion subjects. Some examples of Web companies investors can
search on are Yahoo (YHOO), Excite (XCIT), Lycos (LCOS), Infoseek (SEEK),
CNET (CNWK), Amazon.com (AMZN), ONSALE (ONSL), Netscape (NSCP), and
E*Trade (EGRP).
The site is entirely dynamic, with every page created "on the fly" from a
Microsoft SQL Server database. Said Brad Dryer, co-founder, "Growth
continues to be explosive. We are gearing up to serve 8-10 million page
views per day in January, the most important month of the year for tech
stocks."
Memberships
More than 100,000 individual investors visit Silicon Investor each day to
discuss their stock holdings and to discover new investment
opportunities. SI has become a virtual Wall Street where information is
freely shared by its members for the benefit of many. Advertising
Opportunities
Silicon Investor offers advertisers a unique forum to reach one of the
wealthiest sets of consumer demographics on the Web. With its
proprietary ad server, SI allows advertisers to watch in real-time the
results of impressions and click-throughs.
Charter advertising members who pay a $10,000 membership fee before
Nov. 30 will be able to run banner ads on the site at a 5 CPM for all of
1998. 1,000,000 impressions are included with the initial fee. About
Silicon Investor
Silicon Investor (http://www.techstocks.com) is one of the top three
trafficked financial Web sites and is one of the Top 100 Web sites
according to PC Magazine Online.
Institutional Investor selected Brad and Jeff Dryer, co-founders of
Silicon Investor, for their Top 20 September 1997 Cover story titled
"The on-line elite: How Microsoft and 19 other Web pioneers are
revolutionizing finance."
CONTACT: Silicon Investor Inc.
Jill McKinney, 408/243-8638
jill@techstocks.com |
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