Applix and Interchange Announce Technology Partnership to Deliver World-Class
Customer Service Solutions
BusinessWire, Monday, October 20, 1997 at 09:15
WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 20, 1997--
100% Pure Java software fills key component in the Interchange
Group's rich portfolio of best-in-breed service solutions
Applix Inc. (NASDAQ:APLX), the leading supplier of business
software solutions for the thin-client computing platform, and
Interchange Group, a leading customer service management systems
supplier, today have announced a strategic partnership agreement.
Interchange Group will include the Applix Enterprise customer
satisfaction software in their portfolio of complementary
"best-in-breed" service solutions. According to the terms of the
agreement, Interchange Group will include the Applix CIS (Customer
Interaction Software) as part of an end-to-end customer solution that
includes marketing, sales, fulfillment, service and development
process and information management.
Interchange Group selected Applix Enterprise because of the
strong sales and marketing software and integrated service and help
desk modules that comprise a complete business solution. Equally
important to the agreement was that Applix followed through on their
stated technology plan for Applix Enterprise to support Sun
Microsystem's 100% Pure Java standard and the thin-client
architecture.
According to David Wade, marketing manager for the Interchange
Group, "Our business is evolving, with the market, from roots in
traditional field service management to deliver complete customer
service solutions that satisfy the needs of both pre- and post-sales
customer support functions. Applix fully meets our own product
strategy to deliver solutions across a range of client environments
including the increasingly important Java workstation. These two
trends make Applix Enterprise an ideal fit for our product
portfolio."
"We are delighted to partner with one of the leading suppliers in
the customer service management market," said Tony Martinez, product
marketing director for Applix Enterprise. "Interchange's strength in
providing comprehensive solutions combined with a business
consultancy approach ensures enhanced, improved processes for sales
and service operations. We believe Interchange's value-added
services and complementary software products, combined with Applix
Enterprise and its thin-client technology will result in a powerful
CIS product for the market."
About Applix
Applix, Inc., (NASDAQ:APLX) headquartered in Westboro, MA, is
a leading provider of software for managing customer interaction,
real-time decision support and office productivity across globally
networked, extended enterprise environments. The company provides
cross-platform client/server, network-centric, webtop and thin-client
computing solutions throughout its core offerings: Applix Enterprise,
customer satisfaction software; Applix TM1, real-time
multidimensional analysis for financial decision support systems;
Applix office automation solutions, including Applix Office for
UNIX/NT and Anyware Office for Java-based desktops; Applixware, an
open suite of desktop and development tools for accessing, analyzing
and communicating information in real-time; and Applix Anyware, an
application development and deployment solution that leverages Java
to customize and deploy Applix's full suite of applications. Applix
has offices worldwide and can be found on the world wide web at
www.applix.com .
The Interchange Group
Interchange Group specializes in the delivery of computer-based
solutions that improve Customer Service Management. Based in the UK
and the Netherlands, Interchange has been providing complementary
business solutions such as OptimService and Servasure since 1976,
including full hardware, software and network support. To help with
the delivery and enhancement of it's services, Interchange has
uniquely created its own management and operational tools
specifically for the service industry. Since 1982, Interchange has
been directly marketing these systems to other companies and has a
growing base of more than 300 European customers.
CONTACT: Applix, Inc.
Jillian Harvey-Asquith
(508) 870-0300
jha@applix.com
or
Interchange Group
David Wade
+44 (0)1525 716716
dbw@interchange.co.uk
or
Neva Group
Leah Goldman/Lisa Melsted
(617) 441-4000, ext. 222/245
lgoldman@neva.com
lmelsted@neva.com
KEYWORD: MASSACHUSETTS
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
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