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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	10/14/2008 8:08:51 AM
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Omniture Agrees to Acquire Mercado's Site Search and Merchandising Business biz.yahoo.com Monday October 13, 10:44 pm ET Acquisition Further Expands Omniture's Online Business Optimization Platform OREM, UT--(MARKET WIRE)--Oct 13, 2008 -- Omniture, Inc. (OMTR), a leading provider of online business optimization software, today announced it has agreed to acquire certain assets of Mercado, a leading search and merchandising solution provider. The additional technology and expertise gained will expand Omniture's solutions for site search and merchandising, particularly in the retail sector. The Mercado solution is already integrated with Omniture SiteCatalyst® through Omniture Genesis®. It has been one of the most popular Genesis integrations because it can improve conversion by automatically increasing the relevance of site search results based on business analytics such as product popularity, affinity and revenue. "The integration of Omniture SiteCatalyst with Mercado has had a significant upside on our conversion process," said Patrick Byrne, CEO, Overstock.com. "Having these two companies come together makes tremendous sense for data-driven retailers."

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