Warp 9 Launches First of Several Sites for F+W Media
B2C E-Commerce site MyCraftivityShop.com features both digital and hard goods
Last update: 10:00 a.m. EDT Oct. 15, 2008
SANTA BARBARA, Calif., Oct 15, 2008 /PRNewswire-FirstCall via COMTEX/ -- Warp 9, Inc. (WNYN: warp 9 inc com
WNYN 0.01, +0.00, +10.6%) , the premier provider of robust e-commerce platforms and services, today announces that its new client, F+W Publications, has launched its newly redesigned and upgraded business-to-consumer (B2C) e-commerce site on the Warp 9 Internet Commerce System (ICS) platform.
F+W Media's MyCraftivityShop.com is a website dedicated to bringing consumers the best craft information, tips, and inspiration based on the Company's bestselling books and magazines.
Eric Svenson, Director of eCommerce for F+W Media first approached Warp 9 and competing vendors to move the site to a platform that had greater backend management, reporting, and feature support, as well as to help clean up the design and apply best practices. F+W Media selected Warp 9 for both their ICS platform, as well as their extensive e-commerce domain expertise.
"We look forward to aggressively growing online sales and building more awareness for our entire line of crafts products by leveraging our new site on the Warp 9 ICS platform. We see our relationship with Warp 9 as a strategic one that will allow us to concentrate on our core business while knowing that our website(s) architecture is in good hands," said Svenson.
Harinder Dhillon, Warp 9's CEO commented, "F+W Media's selection and praise of Warp 9 is even more flattering when you consider Eric's background as a former executive in the e-commerce services and technology space. He is obviously very knowledgeable about the different vendors, platforms, and capabilities. We are looking forward to working with their team on future sites."
The new website features:
-- An improved checkout process and a fresh, more aesthetically pleasing
look
-- The capability to download and purchase digital goods alongside hard
goods to give the consumer a variety of purchase options
-- Warp 9's Suggested and Directed search features
-- More granular reporting of Google, Yahoo, MSN, and other search engine
search terms, showing a breakout of Natural and Search Engine
Optimization (SEO) versus Pay-Per-Click (PPC) contributions
F+W Media is also making use of Warp 9's automated image creation capability to automatically process the thousands of images used in the various parts of the website.
Warp 9 powers some of the most successful e-commerce websites for retailers such as magellans.com, Craft Supplies USA flagship site woodturnerscatalog.com, and Spiegel Brands' carabella.com, ablambdin.com and shapefx.com.
About F+W Media
F+W Media, Inc., ( fwmedia.com) formerly F+W Publications, Inc., is the leading enthusiast-focused media company, delivering to passionate consumers the content and community they desire regardless of platform. The Company offers high quality magazines, books, events, digital and online products to a number of targeted communities, including art, writing, design, outdoors, lifestyle, woodworking, crafts, horticulture, genealogy, and automotive. F+W Media stays true to its mission to inspire, inform, and connect communities.
About Warp 9
Warp 9, Inc. ( warp9inc.com) is the premier provider of enterprise-class e-commerce solutions and services to mid-sized businesses in the catalog and retail industry. With a proven track record and years of experience in the industry, Warp 9's comprehensive and scalable suite of software platforms and technologies for online catalogs, e-mail marketing, and interactive visual merchandising help businesses leverage the Internet to increase sales. Offered on a fully managed Software-as-a-Service (SaaS) model, Warp 9 products deliver unique benefits to its customers by reducing total cost of ownership, lowering upfront cost, providing faster time to market and being a one-stop-shop for all things e-commerce. Known for its outstanding customer service, Warp 9 powers some of the most successful e-commerce sites for companies like Magellan's and Spiegel.
SOURCE Warp 9, Inc.
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