Tuesday October 21 7:55 AM EDT
Company Press Release
Software Publishing Corporation Holdings, Inc. Announces
Serif MailPlus; The Easiest Way to Create and Send
Graphics in Your Email Messages!
SAN JOSE, Calif., Oct. 21 /PRNewswire/ -- Software Publishing Corporations Holdings, Inc.
(Nasdaq:SPCO - news), today announced the release of Serif MailPlus, the latest addition to the ''Serif''
line of products: PagePlus 5(TM) and DrawPlus 3(TM). MailPlus is designed for families and SOHO
(small office/home office) users who want to send fun and creative e-mails to friends, family, and
colleagues. This product delivers messages quickly and efficiently and adds graphical appeal. With
Software Publishing Corporation's patent-pending Intelligent Formatting(TM) technology, MailPlus
coordinates the white space, color balance, sizing, text wrapping and the behind-the-scenes work of
creating professional looking graphical e-mail messages that communicate effectively.
''E-mail is an incredible productivity tool, but until now has been limited to plain old text on the screen.
The impact of well designed graphics in e-mail is considerable. Serif MailPlus makes it a snap for
anyone to transform a plain old text message into an attractive graphical message that really gets
noticed. MailPlus really helps cut through traditional e-mail clutter,'' said Barry Cinnamon, President,
Chief Executive Officer and Chairman of the Board.
The graphic content in MailPlus is ideal for small business and family users. Examples of available
content include greeting cards, invitations, stationary, and certificates. MailPlus also supports the
insertion of digital pictures to create custom messages that can be used for various purposes such as
greetings or invitations for the holidays.
MailPlus has been designed to work with popular e-mail products such as Eudora, Netscape, America
Online, Microsoft Exchange, Microsoft Outlook and others. The recipient of these messages can view
the visual messages online or as an attachment, depending on his or her e-mail program. The optimally
compressed GIF file in MailPlus messages makes for minimal file size, which results in shorter
transmission time.
''Because Serif MailPlus messages are sent as a GIF attachment, there is no requirement for a
proprietary viewer to open the message,'' said Maurice Hamoy, Vice President of Marketing.
''MailPlus makes sending birthday invitations or thank you notes quicker and more efficient than ever,
and the tools are always at your fingertips. There is no need to spend precious time driving to the card
store, browsing through hundreds of cards to find the almost perfect message. Just select a layout from
one of the many professionally designed graphics in MailPlus, type your message, and click Send. And
your message really pops out when received.''
Additional Content
Serif Mail Plus uses a message pack architecture that allows users to add new graphical content to the
base product. Additional layouts, templates and message formats are expected to be available for a
variety of specific communication needs. At ship time, the MailPlus Business pack will be available
directly from Software Publishing Corporation for $19.95. Additional content packs are expected to be
available from SPC in the future.
System Requirements
Microsoft Windows 95 or Window NT 4.0 operating system; a 486/50 with 8 megabytes of memory to
run Serif MailPlus on Window 95, or with 12 megabytes of memory to run Serif MailPlus on Windows
T 4.0; VGA (640 x 486 resolution) display with 256 color setting; minimum of 20 megabytes of disk
space; One CD-ROM drive; e-mail client software such as Eudora, Netscape, AOL, Microsoft
Exchange, Microsoft Outlook, or Netscape Navigator, and a Windows compatible mouse.
For optimal performance, a Pentium with 16 megabytes of memory, and a SVGA (800 x 600 resolution)
display with High color setting is recommended
Pricing and Availability
Serif MailPlus is expected to be released in late October 1997. For more information visit Software
Publishing Corporation's home page at www.spco.com at that time. The estimated street price for Serif
MailPlus is $29.95. Additional content packs will be priced separately.
About the Company
Software Publishing Corporation Holdings, Inc., through its subsidiaries Software Publishing
Corporation (SPC), Serif Inc. and Serif (Europe) Limited (collectively, ''Serif''), is an international
developer, publisher and supplier of proprietary computer software applications and companion utilities
programs, primarily targeted towards the visual communications and presentation graphics, desktop
publishing and business productivity segments of the corporate and small office/home office (''SOHO'')
markets. The Company's products are designed to improve the graphical appeal and overall
effectiveness of documents produced by desktop publishing, presentation graphics, web page, e-mail,
word processing and similar applications, as well as to produce documents through the Company's
easy-to-use desktop publishing and presentation graphics applications. The Company's product lines
include several products based upon its patent-pending Intelligent Formatting technology, including
ActiveMail(TM), ActiveOffice(TM), ActivePresenter(TM), ASAP WordPower(TM), ASAP
WebShow(TM), ASAP(TM) and MailPlus(TM), as well as its traditional products such as Serif
PagePlus(TM), Serif DrawPlus(TM), Harvard Graphics(R), Harvard ChartXL(R), Harvard
Spotlight(R), Learn to Do(R) Windows 95 with John C. Dvorak, and a line of interactive multimedia
products based on Entrepreneur(R) Magazine publications.
Safe Harbor Statement
Except for historical information contained herein, the matters set forth in this news release are
forward-looking statements that involve certain risks and uncertainties that could cause actual results to
differ from those in the forward-looking statements. Potential risks and uncertainties include such
factors as the level of business and consumer spending for computer software, the market acceptance
and amount of sales of the Company's products, the competitive environment within the computer
software industry, the ability of the Company to complete and realize benefits from the integration of
the operations of the Company and its subsidiaries, the level and costs incurred in connection with the
Company's product development efforts and the financial strength of the retail industry. Investors are
directed to consider other risks and uncertainties as discussed in documents filed by the Company with
the Securities and Exchange Commission.
NOTE: The Harvard product line is a group of products having no connection with Harvard University.
All trademarks are the property of their respective owners.
SOURCE Software Publishing Corporation Holdings, Inc.
More news for referenced ticker symbols: SPCO, and related industries: computer. |
