Subj: Software Publishing Corporation Holdings, Inc. Announces Serif MailPlus; The Eas
Date: 97-10-21 23:25:34 EDT
From: AOL News
BCC: Semcominc
SAN JOSE, Calif., Oct. 21 /PRNewswire/ -- Software Publishing Corporations
Holdings, Inc. (Nasdaq: SPCO), today announced the release of Serif MailPlus,
the latest addition to the "Serif" line of products: PagePlus 5(TM) and
DrawPlus 3(TM). MailPlus is designed for families and SOHO (small office/home
office) users who want to send fun and creative e-mails to friends, family,
and colleagues. This product delivers messages quickly and efficiently and
adds graphical appeal. With Software Publishing Corporation's patent-pending
Intelligent Formatting(TM) technology, MailPlus coordinates the white space,
color balance, sizing, text wrapping and the behind-the-scenes work of
creating professional looking graphical e-mail messages that communicate
effectively.
"E-mail is an incredible productivity tool, but until now has been limited
to plain old text on the screen. The impact of well designed graphics in
e-mail is considerable. Serif MailPlus makes it a snap for anyone to
transform a plain old text message into an attractive graphical message that
really gets noticed. MailPlus really helps cut through traditional e-mail
clutter," said Barry Cinnamon, President, Chief Executive Officer and Chairman
of the Board.
The graphic content in MailPlus is ideal for small business and family
users. Examples of available content include greeting cards, invitations,
stationary, and certificates. MailPlus also supports the insertion of digital
pictures to create custom messages that can be used for various purposes such
as greetings or invitations for the holidays.
MailPlus has been designed to work with popular e-mail products such as
Eudora, Netscape, America Online, Microsoft Exchange, Microsoft Outlook and
others. The recipient of these messages can view the visual messages online
or as an attachment, depending on his or her e-mail program. The optimally
compressed GIF file in MailPlus messages makes for minimal file size, which
results in shorter transmission time.
"Because Serif MailPlus messages are sent as a GIF attachment, there is no
requirement for a proprietary viewer to open the message," said Maurice Hamoy,
Vice President of Marketing. "MailPlus makes sending birthday invitations or
thank you notes quicker and more efficient than ever, and the tools are always
at your fingertips. There is no need to spend precious time driving to the
card store, browsing through hundreds of cards to find the almost perfect
message. Just select a layout from one of the many professionally designed
graphics in MailPlus, type your message, and click Send. And your message
really pops out when received."
Additional Content
Serif Mail Plus uses a message pack architecture that allows users to add
new graphical content to the base product. Additional layouts, templates and
message formats are expected to be available for a variety of specific
communication needs. At ship time, the MailPlus Business pack will be
available directly from Software Publishing Corporation for $19.95.
Additional content packs are expected to be available from SPC in the future.
System Requirements
Microsoft Windows 95 or Window NT 4.0 operating system; a 486/50 with
8 megabytes of memory to run Serif MailPlus on Window 95, or with 12 megabytes
of memory to run Serif MailPlus on Windows T 4.0; VGA (640 x 486 resolution)
display with 256 color setting; minimum of 20 megabytes of disk space; One
CD-ROM drive; e-mail client software such as Eudora, Netscape, AOL, Microsoft
Exchange, Microsoft Outlook, or Netscape Navigator, and a Windows compatible
mouse.
For optimal performance, a Pentium with 16 megabytes of memory, and a SVGA
(800 x 600 resolution) display with High color setting is recommended
Pricing and Availability
Serif MailPlus is expected to be released in late October 1997. For more
information visit Software Publishing Corporation's home page at www.spco.com
at that time. The estimated street price for Serif MailPlus is $29.95.
Additional content packs will be priced separately.
About the Company
Software Publishing Corporation Holdings, Inc., through its subsidiaries
Software Publishing Corporation (SPC), Serif Inc. and Serif (Europe) Limited
(collectively, "Serif"), is an international developer, publisher and supplier
of proprietary computer software applications and companion utilities
programs, primarily targeted towards the visual communications and
presentation graphics, desktop publishing and business productivity segments
of the corporate and small office/home office ("SOHO") markets. The Company's
products are designed to improve the graphical appeal and overall
effectiveness of documents produced by desktop publishing, presentation
graphics, web page, e-mail, word processing and similar applications, as well
as to produce documents through the Company's easy-to-use desktop publishing
and presentation graphics applications. The Company's product lines include
several products based upon its patent-pending Intelligent Formatting
technology, including ActiveMail(TM), ActiveOffice(TM), ActivePresenter(TM),
ASAP WordPower(TM), ASAP WebShow(TM), ASAP(TM) and MailPlus(TM), as well as
its traditional products such as Serif PagePlus(TM), Serif DrawPlus(TM),
Harvard Graphics(R), Harvard ChartXL(R), Harvard Spotlight(R), Learn to Do(R)
Windows 95 with John C. Dvorak, and a line of interactive multimedia products
based on Entrepreneur(R) Magazine publications.
Safe Harbor Statement
Except for historical information contained herein, the matters set forth
in this news release are forward-looking statements that involve certain risks
and uncertainties that could cause actual results to differ from those in the
forward-looking statements. Potential risks and uncertainties include such
factors as the level of business and consumer spending for computer software,
the market acceptance and amount of sales of the Company's products, the
competitive environment within the computer software industry, the ability of
the Company to complete and realize benefits from the integration of the
operations of the Company and its subsidiaries, the level and costs incurred
in connection with the Company's product development efforts and the financial
strength of the retail industry. Investors are directed to consider other
risks and uncertainties as discussed in documents filed by the Company with
the Securities and Exchange Commission.
NOTE: The Harvard product line is a group of products having no
connection with Harvard University. All trademarks are the property of their
respective owners.
SOURCE Software Publishing Corporation Holdings, Inc.
CO: Software Publishing Corporation Holdings, Inc.
ST: California
IN: CPR
SU: PDT |
