Motorola and BlackArrow Complete Integration for Advanced On Demand Advertising
biz.yahoo.com
Tuesday November 11, 9:00 am ET
Companies leverage SCTE 130 standards to enable dynamic insertion of on demand video ads
HORSHAM, Pa., Nov. 11 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT) is accelerating the delivery of personalized media experiences through a collaboration with BlackArrow, the independent provider of multiplatform ad-management systems. The companies are working together to deliver a powerful, SCTE 130-compliant addressable advertising solution that enables advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities. Through this integration, ads can be selected in real time by BlackArrow's powerful ad decision server and added dynamically to on demand content using the Motorola B1 on demand server.
Motorola's B1 on demand video server provides a flexible, high performance platform for video on demand (VOD), time-shifted TV and network-based digital video recorder (nDVR) devices. One of the server's key features is the ability to create ranged playlists that enable it to dynamically insert targeted ads at any point in on-demand content. Combining this capability with the BlackArrow real time ad decision server (ADS) means that accurately targeted ads can be dynamically inserted before, after, and during on demand content playback. As a result, it is possible to deliver pre-roll, mid-roll, and post-roll advertisements that are always fresh, relevant and targeted.
"We are enabling on demand content providers and distributors to maximize the relevance and timeliness of their advertising," said Dean Denhart, president and CEO at BlackArrow. "This not only optimizes content providers' ad revenues, but ultimately enhances the end user experience. Once our powerful ad decision server has identified the right ad for the right audience, the unique capabilities of the B1 server enable it to be inserted on the fly anywhere into on-demand content."
"Viewing habits are shifting from 'prime time' to 'my time' viewing," added Buddy Snow, senior director, on demand video for Motorola's Home and Networks Mobility business. "Time shifted or on demand content is already personalized due to the way it is requested and delivered, so it can enable better targeting than live broadcast. By working with BlackArrow, we can enhance this one-to-one relationship with the user, and leverage the world's most widely deployed solid-state, on demand platform to open up new advertising opportunities to leading operators. |
