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Politics : Formerly About Advanced Micro Devices

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To: i-node who wrote (437682)12/3/2008 7:39:30 AM
From: Alighieri  Read Replies (1) of 1577851
 
In November, 2008 GM sold 153,453 vehicles, a 20.6% market share. Toyota sold 130,307, a 17.5% market share. And Nissan sold 46,608 vehicles, a 6.3 share. While it constitutes a marketing problem that GM lost share to Toyota GM STILL has a 3 point market share lead over Toyota. Yet, Toyota made money and GM didn't.

The devil is in the details. You have to look at their operations in details. For instance, when your factories are running under capacity, you lose your start apportioning underutilization burden costs to all your lines...and losing market share is a nightmare on cost. Look at Ford's proposal to congress just in the last two days...they are talking about closing 11 of the 46 factories they have. You may begin to understand what I am talking about. You don't now.

Al
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