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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	12/3/2008 8:11:27 AM
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Guava Selects Omniture SearchCenter SEM Platform to Optimise Its Pan-European Spend biz.yahoo.com Wednesday December 3, 3:00 am ET Major Consumer Brands Will Optimise the ROI of Their Paid Search Marketing Campaigns LONDON and STOCKHOLM, SWEDEN and COPENHAGEN, DENMARK--(MARKET WIRE)--Dec 3, 2008 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimisation software, today announced that Pan-European digital marketing agency Guava ( guava.co.uk ) has selected Omniture SearchCenter as the preferred management, reporting and optimisation platform for its paid search marketing (SEM). Guava plans to deploy SearchCenter to UK clients as well as its customer base in Sweden and Denmark. Guava was looking for a solution to help ensure its clients optimised the ROI of their paid search marketing campaigns. Guava was acquired last year by Danish agency Notabene, which rebranded under the Guava name. The agency offers search engine optimisation, pay-per-click advertising and a host of Web-based marketing services. Guava's UK clients include brand names such as SMA, Confused.com, ebookers and WHSmith.

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