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From: FJB12/8/2008 9:55:21 PM
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networkworld.com

Cisco to video-optimize networks

MXE 3000 designed to simplify media sharing across enterprise nets
By Jim Duffy , Network World , 12/08/2008
Sponsored by:

Cisco this week is expected to unveil the first in a series of enterprise products designed to intelligently process video traffic in a network.

The Media Experience Engine 3000 (MXE 3000) is a processing platform that sits between an enterprise switch and router and is designed to simplify media sharing across the network by optimizing its delivery in any format for any device. It provides media conversion, real-time post production, editing, formatting, and network distribution for businesses developing targeted visual communications, Cisco says.

Click to see: The Media Experience Engine 3000
Video is fast becoming the killer application for networks, according to Cisco and others in the industry. IP traffic will increase sixfold globally between 2007 and 2012 — a 46% compound annual growth rate — due largely to business and consumer adoption of video, Cisco says, citing its own internal research.

Half a zettabyte — which equates to 522 billion gigabytes — will cross the global network by 2012, Cisco says.

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"Video is at a tipping point," says Henry Dewing, principal analyst at Forrester Research. "It is a potential tsunami of traffic that could drown a lot of LAN and WAN infrastructures."

To help smooth the delivery of video amidst all that traffic, Cisco is rolling out the MXE 3000. The product delivers the ability to transcode a single source of content so that it is playable on any device, such as an IPTV, digital sign, PC or mobile device, Cisco says.

It also delivers real-time post production and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create broadcast quality video experiences, the company says. (See other new Products of the Week.)...
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