Formerly About Advanced Micro Devices Message Board

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Politics : Formerly About Advanced Micro Devices

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To: Road Walker who wrote (442171)	12/23/2008 10:27:34 AM
From: Alighieri	2 Recommendations Read Replies (1) of 1578097

It's not only a quality perception, it's also a 'coolness' perception. Exactly...it is the appropriate perception for the car's intended purpose/positioning, but generally a coolness perception of the brand "Ford" or "Chevrolet" and so on...a lot of it has to do with steady strategy. When you think BMW, your mind subconsciously things "the ultimate driving machine"...that's their brand value. Al

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