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Technology Stocks : SRNG - Shelron Group, Inc.

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From: alenor12/27/2008 8:48:13 AM
   of 81
 
Didn't hold at .03 but still is .02, not that bad, yet, no much to say once one looks at financials:

"Comparison of the nine months ended September 30, 2008 (the "2008 Period") and the nine months ended September 30, 2007 (the "2007 Period"):

Revenues

Revenues were primarily attributable to the implementation of partnership agreements pursuant to which we direct traffic to merchants' websites through our ActiveShopper software and Web site products. For the 2008 Period, our revenues were $45,370, a decrease of 83.8% as compared to revenues of $280,003 for the 2007 Period. The decrease in revenues is primarily attributable to the change in the Company's toolbar distribution strategy, and to the reduction of advertisement activities, as discussed in the Overview section.

During the 2008 Period, revenues generated from one customer accounted for approximately 95% of total revenues accounted for the period. During the 2007 Period, one customer accounted for approximately 93% of total revenues.

Operating Expenses

Operating expenses consist of salaries, consulting expenses, research and development, marketing and advertising and other expenses associated with the operations of our business. For the 2008 Period, operating expenses were $408,229, a decrease of 41.2% as compared to $693,928 for the 2007 Period.

Consulting Expenses

For the 2008 Period, consulting fees were $67,234, an increase of 1.5% as compared to $66,212 for the 2007 Period. The increase was primarily due to the Company's decision to retain consultants with regard fund raising and investor relations activities.

Research and development

Research and development consist of subcontracting personnel and related expenses of research and development teams in Israel and abroad. For the 2008 Period, research and development expenses were $0, The related expenses during the 2007 period were $5,142. The decrease in research and development activities is primarily attributable to the successful completion of the first developing phase of ActiveShopper.

Employment Compensation

For the 2008 Period, employment compensation was $130,939, an increase of 1.7% as compared to $128,786 for the 2007 Period. The slight increase in employment compensation was the result of compensation paid to Mr. Yaron for services performed for our Israeli subsidiary for which he received additional compensation.

Professional Fees

Professional fees consist primarily of legal, accounting and auditing. For the 2008 Period, professional fees were $37,772, a decrease of 38.2% as compared to $61,148 for the 2007 Period. The decrease in professional fees is primarily due to lower audit and legal fees during the 2008 Period.

Marketing and advertising

For the 2008 Period, marketing and advertising expenses were $57,471, a decrease of 76.9% as compared to $248,896 for the 2007 Period. The decrease in 2008 is primarily due to the reduction of promotional activities, advertising campaigns relating to ActiveShopper.

Rent Expense

For the 2008 Period, rent expense was $25,101, a decrease of 58.1% as compared to $59,914 for the 2007 Period. The decrease in rent expense is primarily attributable to a sub-lease of a portion of our offices leased in Tel Aviv and to the termination in April 2008 of an office in NY...."

So what will it be, in 2009 with this one employee Internet company (re: ActiveShopper)?

alen
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