Norwegian Cruise Line Selects Omniture to Provide a More Personalized Online and Seamless Offline Experience
Cruise Line Enhances Online Research Capabilities
finance.yahoo.com
Wednesday January 7, 2009, 7:59 am EST
OREM, UT--(MARKET WIRE)--Jan 7, 2009 -- Omniture, Inc. (NasdaqGS:OMTR), a leading provider of online business optimization software, today announced that Norwegian Cruise Line (NCL), an innovator in the cruise industry, has selected Omniture to gain greater insight into customers' online research, booking and service needs. Using Omniture, NCL can provide a more intuitive site experience for customers and better tools to help travel partners maximize their sales, marketing and customer service efforts.
NCL is deploying several Omniture solutions including SiteCatalyst for greater insight into customer interactions with NCL.com and SearchCenter for managing search marketing campaigns and key word bid management. In addition, NCL plans to use Omniture Genesis to integrate third-party marketing applications with SiteCatalyst. NCL will also benefit from Omniture FUSION™, the methodology used by Omniture Consulting for successfully mapping Omniture products and features to NCL's specific online marketing needs and objectives based on Omniture's experience with dozens of leading travel industry companies.
"We selected Omniture for their flexible, multi-dimensional Web analytics solution so we could better understand what our customers and travel partners want in a travel research experience," said Michael Dauberman, vice president, e-commerce for Norwegian Cruise Line. "Omniture gives us data and capabilities that will help us design more relevant content and a seamless cross-channel experience whether customers are dealing with our online or offline travel partners or both." |
