Marketing is constrained by what is possible -- technologically, financially, even shipping.
Well, no kidding...
Obviously, marketing is an essential piece of the pie. But without a technically viable product, without adequate financing, without any number of other constraining factors, marketing is useless.
Think of marketing as the steering wheel of the company. It justifies new businesses, sets product direction for existing ones, does business development, makes proposals to the company steering groups, pulls together market analysis data, does the business case, the launch plan, the go to market plan...marketing in essence "runs" the company.
Even at IBM, marketing can do nothing with a product that can't be produced.
Again...this is irrelevant. If no one can produce a product that can be specified, then it's a level playing field. We saw a PDA 20 years ago...it was too early.
Al |
