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Politics : Formerly About Advanced Micro Devices
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To: i-node who wrote (446197)1/8/2009 8:48:42 PM
From: Alighieri  Read Replies (2) of 1574890
 
I'm sure a marketing guy thinks "marketing runs the company".

Let's set the record straight...IBM has made lots of good and lots of bad business decisions, as any large and eclectic company several decades in business is likely to make. You brought it up and I only referred to it as an example in the discussion on marketing...i never intended to use it as an example of a well run company. It is not in all aspects and cases. Second...your post is predictable and I don't have the inclination to address the many superficial points you've made in it...I will tell you that, whatever the mistakes, IBM gave the PC its start and made it a credible business. Before the IBM PC, it was a floundering notion. Thereafter IBM went on to build it into a $10B a year division. During that same time, IBM was producing $30B a year from its mainframe business alone.

The important thing to correct is the one about marketing...for the last time...in any decent, disciplined company, marketing steers the company. In a large corporation the size of IBM of course many entities have a role in making important business decisions, but marketing has the lead role, does the background work, prepares roadmaps, talks to anchor customers, brings the plan to the business for approval and launches product. I have worked in four distinct divisions at IBM and a couple of companies before and after...in each of those my description is valid.

Al
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