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Politics : Formerly About Advanced Micro Devices
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To: Tenchusatsu who wrote (446198)1/8/2009 8:53:15 PM
From: Alighieri  Read Replies (1) of 1577917
 
Al, I agree with what you're saying about the definition of marketing, but honestly I don't think GM's problem is one of marketing.

Reputation is built on quality. GM could produce the most cutting-edge cars that hit the right spots marketing-wise, but if they run like pieces of crap, marketing isn't going to help

Of course, but by most accounts, Detroit has closed the quality gap with the Japanese...there is still a perception out there that their quality is inferior...and again, this is the point I have been making all along...which is that their brand is damaged...you believe because of quality, I think also and perhaps more importantly because of lack luster product.

Guess whose job it is to fix these problems?

Al
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