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Strategies & Market Trends : Mish's Global Economic Trend Analysis

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To: ajtj99 who wrote (93073)	1/22/2009 9:57:09 AM
From: Dan3	Read Replies (2) of 116555

Re: I don't consider Purex a brand name. We've done some modelling development work with P&G in the past, and it gave me a little insight into their products. The soap business is a lot more technical than one might expect. Purex is basically "old" Tide. In other words, when they come up with a new tech for Tide (adding enzymes, for example), they add it to Tide and the old Tide becomes the new Purex. Purex to Tide is like Celeron to Pentium or Athlon to Duron. It's a brand name, but... Quick correction - it's not Purex, it's Cheer. Purex is from someone else. But the general idea is the same. Purex is a competitor to Tide.

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