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Technology Stocks : C-Cube
CUBE 36.96-2.0%Nov 6 3:59 PM EST
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To: John who wrote (24349)10/24/1997 3:37:00 PM
From: BillyG  Read Replies (3) of 50808
 
As a marketer, I like to have options to sell people. However, Dave feels it neccessary
to "talk down" to all those who are less knowledgable (technically speaking) intead of
simply pointing out his opinions. I have never posted "condecending" messages to
anyone on this thread regarding Cube's direction and focus.

It sounds like a lot of people are being condescending today. It's natural on a day when the market is being conDESCENDING to us.

O.K. Let's evaluate technology from the marketing standpoint. Consumer sees price and consumer sees performance. (The consumer really does see performance, because we're talking about video here.) For the moment, we'll ignore the performance of the computer system and focus only on the video performance.

PC Price: low ($1000), mid ($2500), high ($5000).

Video Performace with SoftDVD:
low -- unwatchable
mid -- still unwatchable, dropped frames and unsynchronized audio/video
high -- watchable; some dropped frames

Video Performance with hardware DVD:
low -- watchable; no dropped frames
mid -- watchable; no dropped frames
high -- watchable; no dropped frames

You're a marketing guy, so you know there's a huge installed base of PCs. SoftDVD won't run on any of these PCs, except for a very small percentage of recently purchased high end PCs. Hardware DVD is the only option. Creative PC-DVD for about $350. Beats the hell out of buying a new expensive PC, unless you need it for other applications.

Now let's look at the system performance of the entire PC while playing DVDs.

System performance with SoftDVD:
low -- crashes PC
mid -- plays unwatchable video; better not touch the keyboard
high -- plays DVD with dropped frames; better not touch the keyboard

System performance with hardware DVD:
low -- multitasking
mid -- multitasking
high -- multitasking

These are the options you have to sell to people. Tell us which systems will sell. I apologize to all the tech people -- sorry if this marketing stuff is over your head.
BillyG
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