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Strategies & Market Trends : The Residential Real Estate Crash Index
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To: The Reaper who wrote (184684)2/18/2009 11:56:55 AM
From: MulhollandDriveRead Replies (4) of 306849
 
this is rich:

White House May Use 'Celebrities' To Sell Housing Plan
Last update: 2/18/2009 11:30:42 AM

By Michael R. Crittenden
Of DOW JONES NEWSWIRES

WASHINGTON (Dow Jones)--The Obama administration is considering using "well-known celebrities" to sell its ambitious housing plan, officials told congressional staff on Wednesday.

Administration officials traveled to Capitol Hill on Wednesday morning to brief House and Senate staff members on the details of the $75 billion housing plan, which was announced earlier in the day. A person present at one of the briefings said among the details shared by officials was that they are considering using celebrities to help market the plan, although no specific names were given.

More broadly, the staff member present said the briefing represented a marked improvement from the administration's unveiling of its plan to reshape the $700 billion Troubled Asset Relief Program a week ago. In that meeting, which took place the night before Treasury Secretary Timothy Geithner announced his financial stability plan, officials provided few details to congressional staff and were met with derision and challenges from frustrated lawmakers.

Wednesday's briefing was different, the congressional staff member said, because the officials doing the briefing were better prepared and had more details to share.

-By Michael R. Crittenden, Dow Jones Newswires; 202-862-9273; michael.crittenden@dowjones.com
(END) Dow Jones Newswires
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