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Strategies & Market Trends : The Bird's Nest

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From: clutterer3/3/2009 10:09:11 AM
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Apple debuts new Mac minis with five times better graphics

By AppleInsider Staff

Published: 08:30 AM EST

As part of its complete desktop revamp Tuesday, Apple introduced a pair of new 2.0GHz Mac minis that deliver up to five times better graphics performance through the same NVIDIA GeForce 9400M integrated graphics used in the company's latest family of unibody MacBooks.

"The Mac mini is not only our most affordable Mac, it's also the world's most energy efficient desktop computer," said Apple chief operating officer Tim Cook. It uses less than 13 watts of power when idle, up to 10 times less power than a typical desktop PC.

Available in two models that start at $599, Mac mini features a 2 GHz Intel Core 2 Duo processor, up to 4GB of DDR3 1066 MHz memory, up to 320GB Serial ATA hard drive, five USB 2.0 ports, FireWire 800 and a SuperDrive. The diminutive desktops also sport NVIDIA GeForce 9400M integrated graphics for up to five times better graphics performance than the previous generation models with added display support that can drive two Apple or third-party displays with Mini DisplayPort or DVI connections.

Like the new iMacs, the Mac minis exceed current Energy Star 4.0 requirements and are leading the industry as early adopters of the more stringent Energy Star 5.0 requirements which will become effective later this year. The new Mac minis also use PVC-free internal components and cables and contain no brominated flame retardants. Like the company's latest notebooks and iMacs, the minis have achieved EPEAT Gold status.
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