Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Patrick Keeler who wrote (6847)	9/3/1996 1:10:00 AM
From: Young D.T. Nguyen	of 58324

Patrick, Thanks for sharing your excellent insights on IOMG. Look like you have done quite a bit of homework. I couldn't agree more... IOMG 's longterm outlook is great and full of surprises. I think IOMG has done a super job on retails and aftermarkets - couldn't be done better, IMO. However, I am a bit concerned about sales to businesses/corporations and government. I am not sure of IOMG 's marketing strategy on this very important front. I think it is critical for IOMG to establish strong sales to businesses/corporations for Zip to become a standard, and to close the back door on the LS120 and the Mitsumi drives. Businesses/Corporations are the only hope for Compag to establish a large LS120 market vs. the Zip. And I think IOMG is quite vunerable here since they do not have direct access to businesses and corporations like Compag or Mitsumi. My company just decided to upgrade hundreds of computers with Compag PC (probably Compag gave them a good deal). No LS120 yet on these computers, but my company still has thousands of computers to upgrade in the next 1-3 years. Compag could have included the LS120 and my company would have gladly paid for them at the $220 price. And the people who got the upgrades would have loved the LS120 because of the extra capacity. Next thing you know, the domino effect kicks in: They and their friends would go out and buy LS120 for their home systems; companies doing business with each others decide to buy LS120 for compatibility reasons. And suddenly, the LS120 can become a real threat to the Zip for reason other than price/performance. (I think this is basically how Microsoft won on the software wars with inferior products in many cases - the domino effect starting with sales to businesses. Compag may have learned this lesson well.) I think people who make purchasing decisions in large corporations are quite ignorant of the Zip and probably don't care whether they pay $100 more for less performance (as in the case of my employer). Their purchasing decisions will be based on discussions with Compag sale reps, etc., and all Compag has to do is to convince one key person in the purchasing Dept. to go with the LS120 - and hundreds and perhaps thousands of LS120 would be sold at one sitting. Then the domino effect kicks in.... I also strongly believe that businesses/corporations and government will buy many many more Zip disks per drive (20-50 is my estimate) than the home PC users - since valuable data and information are being generated and kept in great volume each day. (I know this first hand). More reason for KE and IOMG to focus more sale efforts on this front through OEM contacts. OEM sales to businesses and government (Dell, HP, IBM, etc.) will be a critical factor to watch in the next 1-2 quarters. Anyone here know of IOMG 's marketing strategy to businesses and government? Thanks. Young

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