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Politics : The Obama - Clinton Disaster

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To: Wayners who wrote (10410)4/3/2009 3:45:16 PM
From: DuckTapeSunroof  Read Replies (2) of 103300
 
That's the great thing about the "Big Mac index" --- it is a cheap (and pretty effective) way of cutting through a lot of government's currency manipulations to find something closer to the TRUE VALUE of that nation's currency and it's buying power.

Because MacDonalds is such a *huge* globe-spanning company, and very efficient in their operations, which - to the greatest extent possible - routinely sources as MUCH as they can of their meat, bread, etc. purchases locally (to be more efficient), and has a very strict set of quality controls so as to make sure that a Big Mac is uniform from country to country... the result is that the price of a Big Mac in the local currency is a very effective way to benchmark that currency's true buying power... it's true value.
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