By Reuters October 24, 1997, 6:30 a.m. PT
Despite increasing scrutiny of its business methods, Microsoft (MSFT) continued to play offense this week, wooing Silicon Valley venture capitalists who normally fund its rivals.
"It was a little odd having these two groups of people in the same room together, because frankly it is true that the VCs [venture capitalists] are financing a lot of companies that are the thorn in Microsoft's side and they [Microsoft] either acquire, destroy, or assimilate [the start-ups]," one investor said.
The meeting on Wednesday, dubbed "Silicon Valley Venture Capitalist Day," was the second of what Microsoft hopes will be an annual gathering with venture capitalists, executives at the software giant said.
Some investors said the atmosphere at the meeting grew tense at times as the event was just two days after the Justice Department accused Microsoft of violating an antitrust pact. The company is charged with forcing PC makers to include Microsoft's Web browser on personal computers that have the Windows 95 operating system preinstalled.
"It's always fun to cavort with the Evil Empire," said one visitor, referring to the oft-cited antagonist in the Star Wars movies.
Others noted that Microsoft still appears determined to capture, at all costs, as much of the software market as it can.
Some of the roughly 100 venture capitalists at the meeting said they were hoping to determine which areas Microsoft will compete in and which it will disregard.
"[Microsoft's] primary goal is to dominate the markets they want to dominate," said Steve Jurvetson, a partner of the venture firm Draper Fisher Jurvetson. "There were a number of times during the day where Microsoft seemed unable to draw any distinction between those businesses they were likely to enter and those they were not."
The executives said Microsoft was particularly focused on mass-market products and will continue to seek to "own" that segment. They said the company's business does not include vertical niche markets requiring direct sales efforts and customization.
Brad Chase, vice president of developer relations and Internet client marketing at Microsoft, told Reuters the meeting was intended to emphasize the "very large opportunity" for venture capitalists investing in technology that runs on Microsoft's Windows.
For example, Chase unveiled an initiative to encourage young start-up companies to work with Microsoft and use its products in exchange for discounts on its software, access to new technology and product information, technical support, and marketing opportunities. "Start-ups have been the key to the success of the Windows platform," he said.
Already, Microsoft has some 70 companies and 300 applicants signed up for the program, according to Jen Parsons, a product manager who heads the program. Microsoft said applicants would need to provide information on their businesses and the degree to which they intended to use its software products. Investors said those facts also could give Microsoft a greater insight into a start-up's activities.
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