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Technology Stocks : Apple Inc.

AAPL 278.28

+0.1%

Dec 12 9:30 AM EST

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To: Alomex who wrote (5714)	10/27/1997 2:51:00 PM
From: FR1	Read Replies (2) of 213176

If you don't like the ads "think different" because you think they are too dumb, then you should never say the word PC again. After all that was a dumb ad campaign by IBM to get the public using the term "pc" for personal computer. Also, a long time ago, IBM had a one of the biggest ad campaings ever simply called "think" with great success - designed only for corporate america - every MIS department had the signs and they loved it. This is almost a direct clone of that except it has more snazz. There are a zillion examples from almost every industry where a "warm and fuzzy" slogan worked great. I am sure you must have some better idea since you are critical. What is it? I don't know where it is going to end but market is now down 300+ points and apple is up. Very interesting interview this weekend where Steve B.(Gates 2nd in command) was on a "meet the press" type show and was asked if he thought Microsoft should be allowed to take something like Quicken and bundle it into the operating system thereby killing all accounting software competition. Steve said "I'm not a lawyer but yeah, why not?". I sure hope DOJ taped that one.

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