Leading Nutritional Products Retailer Improving Site Relevance With Omniture Test&Target(TM)
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Swanson Health Products Using Omniture to Enhance Onsite Customer Experience
Thursday June 4, 2009, 8:00 am EDT
OREM, UT--(MARKET WIRE)--Jun 4, 2009 -- Omniture, Inc. (NasdaqGS:OMTR), a leading provider of online business optimization software, today announced that Swanson Health Products, a leading retailer of vitamins and health supplements, has selected Omniture Test&Target(TM) for optimization of its entire Web presence. Using Omniture, Swanson Health Products will be able to continually test and improve content and offers across its site, including its homepage, checkout process and landing pages.
Founded in 1969 as a direct-mail catalog for vitamins and health supplements, Swanson Health Products not only offers thousands of nutritional items, but has expanded to provide organic food, product descriptions, and a wide variety of health-related information via its Web site at swansonvitamins.com. With thousands of nutritional products in hundreds of categories, the Web team needed to streamline the presentation of all this information to help visitors find what they were looking for more quickly. |
