Clear Channel Radio Selects Omniture to Analyze & Measure Visitor Engagement
finance.yahoo.com
Global Media and Entertainment Company Cites Advanced Audio, Video and Social Media Measurement as Key Reasons to Upgrade From HBX Web Analytics to Omniture SiteCatalyst
Monday June 8, 2009, 7:58 am EDT
OREM, UT--(MARKET WIRE)--Jun 8, 2009 -- Omniture (NasdaqGS:OMTR), a leading provider of online business optimization software, today announced that Clear Channel Radio has selected Omniture SiteCatalyst to drive increased visitor engagement. Through this multi-year contract, Clear Channel is upgrading to SiteCatalyst from HBX Web analytics in order to take advantage of additional capabilities that SiteCatalyst offers, including the ability to measure on-demand audio, videos and other social media entertainment. In addition, Clear Channel expects to gain more flexibility in reporting on the performance of its site's navigation structure, ad campaigns and other elements unique to its business.
Clear Channel joins leading media brands such as Comcast, Cox Newspapers, Discovery Communications, Meredith Corporation, NBC Universal, Scripps Networks and others who already use SiteCatalyst to understand and measure online visitor behavior. Reaching 22MM unique visitors each month, Clear Channel delivers a variety of media and on-demand content via its digital properties, which feature audio streaming, music videos, mobile downloads and entertainment news. Using SiteCatalyst, Clear Channel will better understand visitor interests and media preferences, allowing the company to develop and deliver content that is more relevant to its diverse audience demographics. |
