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Strategies & Market Trends : ABB (Asea Brown Boveri) ADR

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From: tech1016/11/2009 3:28:21 PM
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Electrifying cars: How three industries will evolve

JUNE 2009 • Russell Hensley, Stefan Knupfer, and Dickon Pinner

Upon entering the mainstream—in a few years or a couple of decades—electrified cars will transform the auto and utilities sectors and create a new battery industry. What will it take to win in a battery-powered age?

It’s a safe bet that consumers will eventually swap their gas-powered cars and trucks for rechargeable models. Electrified transport, in some form, would seem to be in our future. But how long will investors have to wait for the bet to pay off? Years? Decades?

mckinseyquarterly.com
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