One of the World's Largest Frozen Food Home Delivery Companies Uses the Omniture Online Marketing Suite(TM) to Increase Online Conversions
finance.yahoo.com
Schwan's Home Service, Inc. Expands Relationship With Omniture and Selects Test&Target and Recommendations for Increased Relevance and Customer Engagement
Tuesday June 23, 2009, 8:00 am EDT
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Schwan's Home Service, Inc., one of the world's largest frozen food home delivery companies, is using the Omniture Online Marketing Suite(TM) to improve the performance of its home delivery Web site, schwans.com. Schwan's Home Service currently uses Omniture SiteCatalyst? and Discover? for the measurement, analysis and segmentation of customer and transactional data across its online marketing channels and has recently selected Omniture Test&Target(TM) and Omniture Recommendations(TM) for A/B testing and automated, yet highly customizable, product recommendations.
"Despite the fact that we were recently recognized as the highest-converting ecommerce site in March 2009, we know that there are still opportunities for growth," said Janel Dekker, associate ecommerce marketing manager for Schwan's Home Service. "As more of our business is increasingly conducted online, it is becoming more critical that we take advantage of the real-time customer interactions captured on our site to better inform our online marketing practices and optimize our ecommerce business. Our successful, existing relationship with Omniture was a key selling point when evaluating Test&Target and Recommendations and the fact that both products integrate with our online analytics platform, Omniture SiteCatalyst, was a clear benefit." |
