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Strategies & Market Trends : The New Economy and its Winners

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To: Lizzie Tudor who wrote (50307)	7/5/2009 10:14:31 PM
From: Glenn Petersen	Read Replies (1) of 57684

The margins on new textbooks are incredible. There have been a number of companies that have attempted to tackle the used textbook market, but none of them could develop a successful business model. VarsityBooks.com, which went public during the Bubble, started out selling only new books, but they eventually ended up selling used books. My sense is that they never mastered the technology. They ended up being bought out by Follett for $.20 per share. While the NYT article does not address the issue od profitability, these guys seem to have their act together.

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