Wine You Can Enjoy @ Under $20 Message Board

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Pastimes : Wine You Can Enjoy @ Under $20

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To: MoneyPenny who wrote (828)	7/8/2009 8:47:16 AM
From: Mark Marcellus	Read Replies (1) of 1277

Here's a good take on the same subject from the retail side: rockssandfruit.blogspot.com Lyle Fass knows what he's talking about and his conclusion, I think, is spot on: A new business model has to be developed. A result of this business model change will affect everybody in the distribution chain all the way up to the producer. If there is less high-end wine to sell then the producer will eventually make less high-end wine. We are years from that but I predict that will happen. There always will be people with money and there will always be expensive wine for them to buy. Retailers will also have to change. They cannot depend on those 2 or 3 big sales that make the month easy. There needs to be a new strategy, as the whale is not coming back for a long time, if ever. I do not have solutions but I suspect it will be a combination of more aggressive marketing, less high-end wine in inventory and a return to the back to basics approach used before the money became this easy. It won’t get easier for the retailer but I am sure it will be more rewarding as they will have to work harder for their money and know that the wines they believe in are putting a roof over their heads.

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