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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	7/22/2009 8:13:02 AM
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Esurance Localizes Offers and Optimizes Landing Pages With Omniture Test&Target(TM) finance.yahoo.com Wednesday July 22, 2009, 8:00 am EDT OREM, UT--(Marketwire - 07/22/09) - Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that Esurance, a leading provider of direct-to-consumer online auto insurance has increased conversions using localized offers and improved paid search landing page click-through by 30 percent with Omniture Test&Target(TM). Esurance recently developed new insurance offerings specific to the various states it serves and needed a way to target these offers to different Web site visitors by geographic region. The team also required a method to optimize landing pages tied to its paid search campaigns. Esurance selected Omniture Test&Target as a flexible, real-time solution to display relevant insurance offers specific to a visitor's location and referring paid search term.

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