Current Technology Retains NextPhaseStrategy to Implement a Branding and Marketing Communications Program
Celevoke and FBI-LEEDA, Inc. to Target Market to Law Enforcement Executives
LIBERTY, Texas, Aug. 10 /PRNewswire-FirstCall/ -- Current Technology Corporation (OTC Bulletin Board: CRTCF - News) has retained NextPhaseStrategy Marketing Inc. to develop and execute a comprehensive corporate branding and marketing communications program. "We have a number of objectives," stated NextPhaseStrategy president Ullrich Schade. "Current Technology's 62% owned subsidiary Celevoke Inc. (Celevoke), has developed impressive relationships with insurance companies including Travelers, GEICO and others; the law enforcement community with FBI-Law Enforcement Executive Development Association, Inc.; and automotive dealerships with its recently announced partnership agreement with Triple Protection Auto Care, Inc. Our program will help Celevoke to add to these highly credible relationships, and will increase awareness at the consumer level where its proprietary GPS Tracking and Security System is less well known. As well, these initiatives should increase Current Technology's profile in the investment community."
"One of NextPhaseStrategy's first tasks is to develop the marketing materials for the Miami Heavy-Equipment Theft Summit scheduled for August 18, 2009. We have also commenced work on new, enhanced websites for both Current Technology and Celevoke," continued Ullrich Schade. "We see the Miami Summit as one of the lead-ins to establish communication with law enforcement executives all over the United States, and we look forward to working with FBI-LEEDA, Inc. to develop a comprehensive marketing campaign specifically directed to decision makers from local, state and federal law enforcement agencies."
FBI-LEEDA, Inc. Executive Director Tom Stone stated, "One of our goals is to provide the latest technology which will enable law enforcement to better carry out their tasks."
"In a world where security and asset management and protection are of increasing importance, we believe Celevoke has the right product at the right time. We are sufficiently confident of success, that we are taking restricted Current Technology stock as our means of payment," concluded Schade.
About Celevoke
Celevoke is poised to become a market leader in the projected $38.3 billion (by 2011) global market for Machine to Machine technology (M2M) (according to ABI Research), which is the integrated use of telecommunications and informatics. More specifically, it is the science of sending, receiving and storing information wirelessly between machines via telecommunication devices. Celevoke has patented integrated Telematics and Global Positioning Systems (GPS) with sensing technology. This proprietary suite of hardware and software products enables users to remotely monitor, track, control parameters and protect a wide variety of asset classes. Examples include people, meters, automobiles, motorcycles, trucks, shipping containers and covert vehicles used for law enforcement and intelligence gathering in a global marketplace. Celevoke is 62% owned by Current Technology Corporation, and can be reached at celevoke.com or 936-334-1800.
About NextPhaseStrategy
NextPhaseStrategy is an award-winning branding and marketing company focused on producing results for its clients by providing complete integrated marketing communications services. NextPhaseStrategy has a 30 year track record helping companies build brands, drive sales and penetrate new markets. The company represents both emerging start-ups and established companies marketing their products throughout North America and beyond. Please see nextphasestrategy.com. |
