Omniture, Inc. (OMTR) Message Board

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Technology Stocks : Omniture, Inc. (OMTR)

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From: JakeStraw	8/17/2009 8:44:43 AM
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Experian CheetahMail and Omniture Partnership Helps U.S. Auto Parts Network, Inc. Increase E-mail Revenue and Boost Campaign Performance finance.yahoo.com Monday August 17, 2009 Leading online automotive parts retailer leverages real-time online analytics data to create customer-centric e-mail marketing campaigns USAP's remarketing program employs Omniture SiteCatalyst for online analytics and Experian CheetahMail's e-mail marketing technology to send relevant, automatically triggered messages that remind customers about products that remain in their online shopping carts. This combination of behavioral data and targeted messaging has brought significant lifts to the transaction rates, click-throughs and revenue per e-mail of USAP's remarketing e-mails. Additionally, USAP has experienced a significant decrease in remarketing e-mail bounce rates and an increase in reach directly attributable to this program.

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