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Strategies & Market Trends : Gorilla and King Portfolio candidates - Moderated
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To: Eric L who wrote (2585)8/22/2009 4:28:16 PM
From: Patriarch1 Recommendation  Read Replies (1) of 2955
 
Classic example --Coca Cola: The classic example is Coca Cola (Nasdaq:COKE). Its economic moat is its strong brand-name recognition that was derived by its being the first soft drink to expand into almost every part of the globe. While Coke faces domestic competition from Pepsi, it has many global markets sewn up. More people grew up drinking Coke than any other brand, and as more people are born, Coke's sales expand accordingly.

Coke is traded on the Big Board, not NASDAQ, and its symbol is KO, which it has been for decades.

Makes you wonder what little research the author did for this...
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