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Technology Stocks : Apple Inc.
AAPL 261.59-5.1%3:59 PM EST
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To: OrionX who wrote (85189)9/16/2009 2:24:58 PM
From: HerbVic1 Recommendation  Read Replies (1) of 213186
 
JMHO, but I think that even sophisticated investors sometimes don't read the quarterly reports. Of course that's stretching the term "sophisticated" a bit.

Granted, the non GAAP earnings is a known value to investors, but by being non GAAP the weight of the earnings toward valuation of the stock is lessened. Once those same earnings are GAAP, the p/e and projected p/e's are affected and the full weight of the earnings is given recognition in evaluating the investment potential of the stock.
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