Well I have to disagree with you here.
A clerk selling a T-shirt does not have to understand WiFi, wireless telephone codecs, cross platform issues, legacy issues, usb/firewire/ethernet, airport, software availability and a myriad of other technical issues. Yes in general they are easy to use, but you still have to SELL customers, and to do that you have to know why the customer will love it.
It's different than the whiteshirts. In fact an iPod is probably as powerful as a 69' mainframe, and I know it runs way more TYPES of software.
Watch the kids with these things
My guess is younger people don't buy at Apple stores very often, since you can almost always buy things cheaper elsewhere. But I also think salespeople at Apple are constantly grilled on technical issues, and people use them to fill in gaps in their knowledge, which leads to sales.
For example: Many windows people, even fairly knowledgable windows people who make a living writing about tech, still think there have been viruses on OSX Macs. They confuse proof of concept with actual viruses in the wild. A Gap guy from a Gap store that was 100% windows could easily think that misconception is true and tell a customer that all they have to do is run an antivirus app. Lost sale. |
