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Strategies & Market Trends : The coming US dollar crisis

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To: robert b furman who wrote (23542)10/17/2009 4:49:51 PM
From: Metacomet  Read Replies (1) of 71475
 
I think the marketing advantage was won by the Japanese as a result of better market research.

They learned early on the advantages of having potential customers comment on their offerings.

I remember, I think it was Honda, but might have been Datsun, sponsoring customer workshops in the LA area, in the mid 1960's, where they actually paid a few dollars to folks to come in and provide feedback on their vehicles.

The American manufacturers used a business model of here it is, take it or leave it.

Eventually the second option prevailed.....

Quality was certainly an issue early on, but I agree that that gap has been closed.
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