Gorilla and King Portfolio candidates - Moderated Message Board

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Strategies & Market Trends : Gorilla and King Portfolio candidates - Moderated

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To: Uncle Frank who wrote (2619)	10/29/2009 3:05:49 PM
From: stockman_scott	Read Replies (1) of 2955

uf: Apple is an amazing marketing machine...and I think this poster may have captured what could happen with the new Droid... engadget.com By Greg @ Oct 28th 2009 4:57PM <<...This is how I see this playing out: the general public won't rush to buy a Droid because the marketing material makes it appear very technical. IPhone sales will go crazy this holiday season. Droid users will love the phone and defend it to everyone and wonder why iPhone users don't make the switch to a more advanced device. iPhone users will stand by their typical "it just works" stance. In a year or two, Droid will evolve past the "early adopter" phase and see more success. It will be slow going at first (a la Palm Pre). Apple will prove once again that great marketing with good products beats great products with inferior marketing. Everyone (well, every Engadget reader) thinks campaigns like "Get a Mac" are getting old, but it is one of the most successful campaigns of the decade. Apple beats Motorola in marketing and that will prove to be a deciding factor...>>

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