Look at these IDC numbers for Q2/97
IDC WW Total PC shipments Q2/97 by segement: Dell Mkt shr Total Dell opportunity Business 11,345,934 860,818 92.41% Government 1,201,607 78,474 93.47% Education 923,285 51,324 94.44% Home 4,945,689 >100,000 avoid
It's clear from these numbers that Dell has saturated the Business market, there's no opportunity left and they should compete head-to-head with Compaq for share in the sub 1000 consumer segment <ggggg>
Seriously, can anybody give a logical reason as to why Dell will get killed if they don't target the Home user? Forget ASP pressure, it will be minimal and positively offset by expansion across other product lines.
By staying out of the cut throat, cheap PC retail commodity business, Dell sends a CLEAR message to their Business customers "Our focus is you". This strategy will only accelerate further penetration and market share gains in the business segment.
Yes, Dell's management is very wise. They will continue to suprise to the upside quarter after quarter.
MEATHEAD |