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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: Bill Wexler who wrote (2303)	10/31/1997 10:57:00 PM
From: Bill Harmond	Read Replies (1) of 27307

>>The Company's standard rates for advertising currently range from $0.02 per impression for general rotation to $0.08 per impression for highly targeted audiences and properties. Right. Cost-per-thousand ranges from $20 to $80. The weighted CPM on Yahoo right now is $20-25, and it's been there for a while. Longer-term contracts do get discounts, just like long-term advertisers get in other media. Those discounts are in the averages I posted earlier and above. BTW, Internet CPM's are an order of magnitude higher than print and broadcast, because Internet users are upscale, and the advertisers can target very specialized target audiences, thereby avoiding wasted circulation. For instance, Yahoo has the capability to post a specialized banner that appears on the search-results page, that is driven by the subject being searched. >>I'm also concerend about advertiser saturation. How many people can you pack into those little banners? Yahoo's pages are 20% sold out, and the number of Yahoo's daily page views is increasing at, what, 30% per quarter? That's plenty of inventory.

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