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Technology Stocks : Apple Inc.
AAPL 255.53-1.0%Jan 16 9:30 AM EST
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To: RJC2006 who wrote (5752)11/1/1997 1:16:00 AM
From: Edward Boghosian  Read Replies (3) of 213182
 
Sorry to have taken this long to respond. I've felt from the beginning, the current ad campaign is a failure. I have shown the Apple ads to 5 people and they all thought the ad is poor or stupid. The competition is showing what the consumer is getting for the money but Apple shows a female dancer in a long dress with her leg extended outward. We(Americans) are impressed by people in authority, especially in the business world and we think they know it all. Apple is one example of management not knowing what it is doing or has been doing.
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