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Technology Stocks : Apple Inc.
AAPL 271.50+2.0%Nov 21 3:59 PM EST

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To: Hippieslayer who wrote (5821)11/1/1997 10:14:00 AM
From: Mark Palmberg  Read Replies (1) of 213173
 
<Apple just doesn't know how to advertise, plain and simple.>

Either that or their ads aren't targeted at you. You want glitzy product shots and images of graphic designers and fourth graders sitting wide-eyed behind fancy new Macs? Sounds like that's what Apple has in store for us with the next 'stage' of their campaign. You can't expect ads as compelling as those Chiat Day and Apple have created to appeal to the same folks who've taped every Surge ad they've ever seen.

I think there's a lot to be said for being persuaded to 'think different,' not only about the computer you use, but about the crap you expose yourself to in print and on TV.

Nine days and counting....

Mark
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