I hope you have all read the latest news releases & have seen the credentials of the people who have just started to work for FODX. Everyone of them has so much credibility that you can only begin to wonder what a company that had no reveune in 1996 must have shown them to attract them to the company. iam posting this release from Monsanto to show you that MTC is in the Nutricutical bus. likes it & thinks it will become an important part of the MTC revenue stream.
Products Will Focus on Proprietary DHA-Omega-3 Oil
PITTSBURGH, Oct. 29 /PRNewswire/ -- General Nutrition Companies, Inc. (GNC) (Nasdaq: GNCI) today announced that it will introduce a DHA-0mega-3 nutraceutical line of products through its retail outlet system as part of a nutraceutical alliance with Monsanto (NYSE: MTC). GNC will introduce Monsanto's ingredient SeaGold(TM), an oil rich in DHA (docosahexaenoic acid) through its proprietary line of products in early 1998. SeaGold is Monsanto's patented and proprietary brand of natural DHA derived from golden marine microalgae and is a premium quality, plant-based alternative to fish oil sources of DHA. Under the terms of the alliance, which were not disclosed, GNC will provide the exclusive market introduction of the product as a dietary supplement.
As part of GNC's product development plans, GNC expects to introduce the first series of DHA products later this year. SeaGold is Monsanto's first entry into the functional food arena since reorganizing as a life sciences company in August 1997. "We are very excited about the opportunity to bring SeaGold to the market with GNC," said Diana Twyman, Director Commercial Development for Monsanto's nutrition & consumer business unit. "We are confident that Monsanto's strength as an integrated life sciences company combined with GNC's extensive retail network will enable us to successfully market SeaGold and build a strong foundation for Monsanto as we enter the growing nutraceutical category."
Greg Horn, Chief Sales and Marketing Officer of GNC, said, "This agreement represents another important step in our strategy of providing superior products based on significant scientific support. Together with Monsanto, we intend to play a leading role in this emerging category of self-care, and DHA- based products represent a key opportunity to help us achieve this objective."
DHA is an Omega-3 fatty acid that is increasingly recognized as an important nutrient for health maintenance. Significant scientific studies suggest that DHA may play a role in the maintenance of a healthy cardiovascular system, and is an important component of the eye, brain and nervous system.
General Nutrition has been pursuing the development of specialty ingredients and branded, proprietary products which are part of the emerging nutraceutical category. Currently, General Nutrition is sponsoring 11 clinical/research trials in support of new product introductions which demonstrate specific health benefits. To date, GNC has led this category with product introductions for bone health using the patented calcium citrate malate, trimethylglycine in support of healthy levels of homocysteine (an emerging indicator of cardiovascular health), and a line of Live Well Functional Beverage Supplements. GNC's product development pipeline is based on a strong discovery, development and clinical research platform bringing innovation and quality assurance to the dietary supplement category.
Co-headquartered in Chicago, IL and St. Louis, MO, Monsanto's nutrition and consumer business unit is pioneering the discovery, manufacturing and marketing of enhanced food and food ingredients designed to deliver specific nutrition, health and taste benefits. In addition to SeaGold the unit markets NutraSweet(R) brand sweetener and other branded sweetener products.
GNC based in Pittsburgh, is the only nationwide specialty retailer of vitamin and mineral supplements, sports nutrition and herbal products and is also a leading provider of personal care and other health related products. Through this and other company alliances, GNC represents the market leader in the emerging nutraceutical and functional ingredient category. The company's products are sold through a network of 3296 retail stores operating under the General Nutrition Centers, Nature Food Centre, Health & Diet Centre, Amphora, Nature's Fresh Northwest and GNC Live Well names. The company's stores are located in all 50 states, Puerto Rico and 17 foreign countries.
GNC believes that this alliance will provide a leading edge for both companies in providing quality self-care products based on strong, significant science.
SOURCE General Nutrition Companies, Inc.
CO: General Nutrition Companies, Inc.; Monsanto
ST: Pennsylvania; Illinois; Missouri
IN: MTC FOD
SU:
10/29/97 00:01 EST prnewswire.com
I think that investing in FODX is a ground floor Opp. to get into this important & profitable area. Both nutraceutical & Feeding the World.
Now all I have to do is learn how to pronounce it. |
