THE REAL EMERGENCE in the Emerging markets OTC : FLKI
Looking around for a bright spot in this world economy? Good luck. People have been at it for better than two years now.
What were growth markets once as numerous as reverse mortgages, equity kickers, no interest, teaser rates, all motors of specialized economic activities have grown increasingly scarce. Suddenly however out come the consultants, the economist, the business types, all pointing their finger to the rise of a new emerging markets, one that will end up being the largest and most powerful of all : women.
Hello, where has everyone been? Women are poised to drive and lead the post-recession world economy. Globally, women earn and control the flow of some $ 5 trillion projected to double in the next 5 years. That's a lot of money for businesses that anticipated this ? one of these businesses is a business in a surprising industrial environment, the Automobile After-Market (it's actually the company's principal field of activity but the company is wide and far reaching). The company, Falken Industries Ltd, publicly traded under symbol FLKI, is the brain child of a then 27 year old woman. The year was 1997, a decade before the wise men of today realized that the market was huge - the female market that is.
No question, car care is the world of men, macho men for the most part, or enthusiast that would rather spend the weekend in the garage than with the wife and children. But that market today and in 1997 is only 8% of the car care market - but take a look around, only one company in the field caters to women's needs, desires, abilities, focus and objectives. That company is FLKI, best known for its conceptions for the global brand Clean Plus®.
It's kind of amusing isn't it? Here a young woman sits on top of a man's business and in a class believed to lead the world out of its ills for knowing in 1997 what the geniuses are discovering today.
Now it simply isn't that simple. Worldwide total income for men is $ 23.4 trillion, more than double the income generated by women, but the gap is shrinking significantly because the vast majority of new income growth is destined to women. A fortiori to businesses which are known and have built a strong reputation in the service of female interest. Women will be driving the cars and the shopping and as a result hope the predictors of our future, the recovery.
That is saying a great deal. That growth is more than twice the size of the two hottest markets, India and China combined - and FLKI predicted it, argued vehemently for it, and fought hard and fast for its beliefs. I know because I have been following this gem since 1997. Today, women make up 57% of all sales of FLKI product conceptions.
Let alone the leaders of the political world, finance or business - the executives of the Automobile after-market to this day maintain their traditional positions and targets. Some have made feeble attempts at redirecting without success a portion of their businesses toward the female segment. Strangely enough three major competitors of FLKI are owned fully by corporate giants whose most favorable interest they incomprehensibly ignore, to acquire or license FLKI technology and intellectual properties. Acquisition rumors abound of course, but the FLKI management team is a tough bunch that won't let go of the independence, flexibility, and rapidity to launch product conceptions with extraordinary success. In sum there is undoubtedly a number, but its likely to be in the $ 8 per share range, still peanuts for any one of the colossus that own the poor performing competitors of FLKI and its licensees and distributors.
"The power of the purse" proclaims women the economic engine of the future, but better still it will capitalize the development of products and conceptions that are devoted to female needs: like FLKI's car care conceptions for the Clean Plus® "Premium" line.
When's the last time you polished your car with a Carnuba wax using no more force than can be garnered from your little finger. It takes more than elaborate targeted designs, it takes performance that a woman can deliver without brute force. Again FLKI stands alone in this market.
True, women are focused more on health and children, but 50% of the cars are registered in a woman's name. Half of those cars are exclusively cared for by a woman who considers the car just an extension of her household.
And then there is the influence factor. Women are a comfortable 80% of the components leading to the decision to buy a car. It makes you think doesn't it? Why in 2009 in the Automobile After-Market and car care in particular, there is only one global company recognized and known for its product conceptions targeting women.
In this industry and in general one can suppose, women's rights over all are gaining, but male chauvinism is still resisting strongly. "Look lovely and keep quiet !" it wasn't that long ago that this was a dominant theme as was the notion that women were sex objects sufficiently fulfilled by homemaking.
There is still strong resistance and most particularly in the Automobile After-Market. Women are simply not taken seriously - all one need do is attend an International car show or watch the interface between a woman and a typical mechanic - what does she know after all? but a woman's success and global leadership is reality rather than theory. And this woman, FLKI's President and founder brings to the top of the Automobile After-Market industry a more human approach about running a car care company. This, in a world that's appreciating it more and more: just Google FLKI you'll know just why.
It's a stock every woman should have - and every man wanting to ride the emergence of the greatest emerging market this planet has ever experienced.
Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards. |
