Dell to Create Communications Group Led by Garriques (Update1)
By Connie Guglielmo
Dec. 4 (Bloomberg) -- Dell Inc., the world’s third-largest maker of personal computers, said it’s reorganizing divisions and creating a communications unit led by former consumer business chief Ron Garriques.
Dell announced plans in August to sell smart phones and other mobile devices with wireless partners. The company also is combining its consumer and small- and medium-sized business groups, David Frink, a spokesman for Round Rock, Texas-based Dell, said today in an e-mail.
The unit led by Garriques, who once ran Motorola Inc.’s phone business, will focus on developing more wireless products, Frink said. Chief Executive Officer Michael Dell is expanding into new businesses to revive sales after posting five quarters of declines, with Acer Inc. overtaking it in the latest period.
Dell is selling a Mini 3 smart phone with China Mobile Ltd., and also plans to sell through a Brazilian unit of America Movil SAB by the end of the year. The company hired Garriques, 45, almost three years ago to lead a new consumer unit after failing to win PC orders from home buyers.
The combined consumer and small-business division will be led by Steve Felice, who now runs small business, Frink said. The company also has two other business groups, one devoted to large enterprises and the other for government agencies.
Dell shares were unchanged at $13.46 at 4 p.m. New York time in Nasdaq Stock Market trading. The stock has climbed 31 percent this year.
To contact the reporter on this story: Connie Guglielmo in San Francisco at cguglielmo1@bloomberg.net
Last Updated: December 4, 2009 16:57 EST |
