HOT TOPIC (HOTT) Message Board

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Non-Tech : HOT TOPIC (HOTT)

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To: MARK TAGLIENTI who wrote (40)	11/2/1997 7:41:00 PM
From: John Mattessich	Read Replies (1) of 74

Mark : I've also wondered what kind of revenue to expect from HOTT's online service; unfortunately, I don't expect HOTT will break out product revenue that way in their quarterly report. BTW, there is a clothing retailer called Braun's Fashions (BFCI) whose stock had a major drop this past week. The company warned that they might not meet the earnings expectations for the 3rd quarter. Stock price dropped 33% on Friday! The company's stores are mainly in the midwest, and they blamed the unusually warm weather there. One good thing about HOTT is that their stores are geographically dispersed throughout the US, and - unless el Nino does a job on the entire country - HOTT is relatively safe from the weather-related problem experienced by a company like Braun's.

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